- #Marketing plan pro review pdf#
- #Marketing plan pro review software#
- #Marketing plan pro review download#
I created a sample plan for a client to test out the system. This is certainly a section many small business owners would want some more explanation on - I did. My only issue with this was the lack of an intro by John. This is by far the most challenging section. The simple act of explaining forces you to process the information and make better decisions for the future. This makes it easy for you to make adjustments to your marketing plan or strategy. Then it forces you to explain these actual results objectives verbally. You fill out your plan, and then as your actual results pour in, you fill out the “real” numbers.
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The Gap Dashboard is your plan versus actual report.
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The Gap Dashboard takes your business AND personal marketing objectives and lays them out in an easy spreadsheet program. John and Tim Berry did an outstanding job making this REAL. John’s intro took the edge off and it was this very simple spreadsheet format that even I could fill out.Īnother financial section I really liked was called the “Gap Dashboard.” I had never really seen that before in any marketing plan - or if it was there, it wasn’t as easy to understand. I found it perfectly painless with Marketing Plan Pro. I usually dread the financial component of any marketing plan - it seems really overwhelming - especially since it forces you to think your strategy through month by month, dollar by dollar, unit by unit. The financials are really not as scary as you might think. Once you’re through the 7-steps, there are even examples that you can use to get you going. There is an easy 7-step multiple choice section that outlines how the plan will be set up. By the way - that’s the default option (gotta love that). I decide to go for the 30 minute plan (a plan to get and keep all the customers I could handle, created in 30 minutes - how can anyone say no to that?) I like the idea of getting some quick thoughts down and developing a basic strategy. The 30-minute plan is more of an overview, the Basic plan adds increased detail around specific marketing strategies such as web or referrals, and the Standard Plan is the detailed marketing plan you might pull together for a larger organization or marketing system. I click on the “next” button and imagine my surprise when I see several planning options - a 30-minute plan, a basic plan and a standard detailed plan.Īs you would expect, each plan has different levels of detail included. The other issue I had with the introductory audio was that you cannot rewind or fast forward the recording only play or pause. When you click on next to start writing - John stops talking! I was disappointed because I was getting lots of good ideas from John that I wanted to write down AS he was talking. If you want to hear the introductory “lecture,” you have to stay on that page. This brings up my only small disappointment with the tool. You don’t have to listen to the introduction, but it helps, especially the first time around. The audio is a real value because it mentally prepares you for writing each section.
#Marketing plan pro review software#
But if you are a “dive right in” kind of person - don’t worry, the software is intuitive enough to get you going without the demo.Įach section has a short introductory audio by John Jantsch. The whole thing takes only about 5 minutes and will get you warmed up for the task of writing your plan. In the beginning you are greeted by John Jantsch and a quick product demo by Terry Eperle, Documentation Manager with Palo Alto. That alone should tell you that this is relatively BS-free.
#Marketing plan pro review pdf#
My version of the downloadable software also came with an accompanying PDF book written by Tim Berry with a forward by Guy Kawasaki, on business planning. Of course if you prefer actual physical product, you can order it and get a CD.
#Marketing plan pro review download#
I found the software fairly straightforward to download from the Internet.
![marketing plan pro review marketing plan pro review](https://blog-assets.hootsuite.com/wp-content/uploads/2020/05/social-media-strategy-social-media-goals-620x277.png)
Join me as I walk you through a review of MarketingPlan Pro Planning Software, powered by Duct Tape MarketingĪ Click-by-Click Tour of Marketing Plan Pro But when you have Palo Alto Software (still my favorite) and Duct Tape Marketing’s John Jantsch collaborating on marketing plan software, how can any small business owner say “no”? I’m not generally a fan of marketing and business planning software.